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Cookie Policy
We keep cookies to a minimum. This page explains exactly which ones this website uses, what they do and how to change your choice.
Last updated: July 1, 2026 | Effective: July 1, 2026
1. What cookies are
Cookies are small text files a website stores in your browser. They allow a site to remember information between page loads and visits — for example, that you already answered the cookie banner. Similar technologies include local storage, which works in much the same way. In this policy, “cookies” covers both.
2. How we use them
This is a brochure website for a freight brokerage. There is no customer login, no shopping cart and no advertising network embedded on it. We therefore use very few cookies:
- Strictly necessary — required for the site to function and to record your cookie choice. These do not require consent.
- Analytics — optional, and only set if you select “Accept all”. They tell us which pages are read and where visitors leave, in aggregate.
We do not use advertising, retargeting, profiling or social media tracking cookies on this website, and we do not sell or share information collected via cookies.
3. Cookies used on this site
| Name | Type | Purpose | Duration |
|---|---|---|---|
| upper_cookie_consent_v1 | Strictly necessary | Stores your cookie banner choice so we do not ask again on every page. | 12 months (browser local storage) |
| _ga / _ga_* | Analytics (optional) | Distinguishes visitors and sessions so we can measure aggregate page usage. Set only after consent. | Up to 24 months |
If analytics is not currently enabled on this site, only the strictly necessary entry will be present in your browser.
4. Third-party content
Our contact page embeds a map from OpenStreetMap and our pages load web fonts from Google Fonts. These providers may receive your IP address in order to serve the requested content. They are used solely to display the map and typography and not for advertising. Refer to the privacy notices of those providers for detail on their own processing.
5. Managing your choice
You can change your decision at any time by selecting Cookie settings, which reopens the banner. Choosing “Necessary only” means no analytics cookies are set.
You can also manage cookies directly in your browser:
- Chrome: Settings › Privacy and security › Third-party cookies / Delete browsing data
- Edge: Settings › Cookies and site permissions › Manage and delete cookies
- Firefox: Settings › Privacy & Security › Cookies and Site Data
- Safari: Settings › Privacy › Manage Website Data
Blocking all cookies will not break this website, though the cookie banner may reappear on each visit because the record of your choice cannot be stored.
6. Do Not Track and Global Privacy Control
We honour browser-level opt-out signals where they are transmitted. If your browser sends a Global Privacy Control signal, we treat it as a refusal of optional analytics cookies.
7. Updates
If we add or remove a cookie, this page is updated and the date at the top changes. Where new optional cookies are introduced, the banner will be shown again so you can make a fresh choice. See also our Privacy Policy.
Contact us about this policy
Upper Freight Solutions LLC
Attn: Daniel Williams, Managing Member
725 South Lincoln Boulevard, Oklahoma City, Oklahoma 73129, USA
Phone: +1 (813) 306-5715
Email: Daniel@upper.hpsholding.com
Questions before you ship?
Our team is happy to walk through any of these terms with you before your first load moves.